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EDITORIAL > WORK WITH US ?

WORK WITH US ?

IN AN AGE OF UNCERTAINTY AND DISRUPTION, COMMUNITIES KEEP US TOGETHER. FROM FAMILIES, TO FRIENDS, TO BUDDIES, TO LIKE-MINDED PEOPLE, TO BRANDS. THIS IS HOW WE TREATED THE DANGEROUS MINDS REBRAND. THE TASK AT HAND WAS TO REBRAND DM, BUT REBRAND IT TOWARDS WHAT?

SO WE WENT BACK TO THE BRAND’S ROOTS ONLY TO DISCOVER A VIBRANT COMMUNITY OF LIKE-MINDED MINDS. AND THAT EXACTLY BECAME OUR STARTING POINT. EVERY ASPECT OF DMS REBRAND, AIMS TO REINFORCE THAT FEELING OF COMMUNITY. FROM A FRIENDLIER WEBSITE THAT ACTS NOT ONLY AS SHOP BUT AS A PLATFORM FOR OUR FRIENDS TO EXPRESS THEMSELVES, TO CONSTANT COLLABORATIONS, COMMUNITY-SOURCED MODELS FOR OUR PHOTO SHOOTS AND AN ACTIVE DIALOGUE ON OUR SOCIAL MEDIA PLATFORMS. OUR CORE BELIEF IS THAT DM IS NOT ONLY ABOUT THE LATEST HYPE AND MINDLESS SHOPPING. INSTEAD, IT IS ABOUT ACTUAL PARTICIPATION IN THE CREATION OF THE CITY CULTURE OF ATHENS.

IN A WORLD THAT EVERYTHING MELTS, WE DARE TO MOVE FORWARD. CONTEMPORARY LIFE IS LIQUID AND CHANGE IS CONSTANT. BUT WE HAVE DANGEROUS MINDS AND WE ARE NOT AFRAID OF THE INESCAPABLE.

Words by Stavros Bilionis

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ALL PRODUCTS FEATURED IN THE EDITORIAL
CAN BE PURCHASED AT DM STORES AND DANGEROUSMINDS.GR

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